How USDT on Kaia Powers the Economy of NEXT Market

As the gaming industry scales, its monetization infrastructure must evolve from fragmented payment rails to unified, efficient value transfer for both players and game creators.

Through NEXT Market (the global item trading platform developed by LINE NEXT) major titles like LORDNINE: Infinite Class and ROHAN2 are utilizing Kaia’s stablecoin rails to process in-game transactions. This infrastructure supports a live economy handling consistent daily volume.

Here is how USDT on Kaia functions as a settlement layer for game monetization.

The Infrastructure: An Embedded Web Shop Model

NEXT Market utilizes an Embedded Web Shop model running on Kaia to facilitate transactions.

This approach offers a web-based alternative to standard in-app purchase systems, allowing for direct asset trading and currency exchange.

The user flow is designed for immediate accessibility:

1. In-Game Trigger: Players select "Exchange" or "Market" directly inside the game UI.
2. Seamless Redirect: The system transitions the user to the NEXT Market web platform, automatically logging them in via their connected Game ID.
3. USDT Settlement: Players purchase items using USDT on the Kaia network.
4. Instant Delivery: The item is verified onchain and delivered instantly to the player's in-game mailbox.

The Data: User Adoption of Stablecoins

Data from NEXT Market highlights current user adoption trends regarding payment methods.

Currently, approximately 30% of total payment volume on the platform is settled in USDT.

This metric demonstrates that a substantial portion of the user base utilizes onchain settlement when the option is integrated directly into the game’s ecosystem. This adoption rate provides evidence of a growing comfort level with digital asset transactions among mainstream gamers.

By removing technical barriers through seamless login and UI integration, NEXT Market has enabled a significant number of players to bypass traditional payment bottlenecks.

The consistent flow of USDT liquidity across NEXT Market indicates that this is a sustained behavioral change. As the ecosystem expands, this 30% share represents a solid baseline for a scalable, borderless payment infrastructure that functions effectively alongside standard fiat processing.

Strategic Advantages for Studios

Integrating Kaia USDT via NEXT Market provides two specific economic benefits for developers and publishers:

1. Optimized Revenue Structure

By utilizing a web environment for transactions, studios can diversify their revenue streams. This structure allows developers to retain a higher percentage of revenue compared to traditional mobile marketplace frameworks, providing more resources for game development and operations.

2. Global Liquidity

Kaia USDT functions as a universal currency, facilitating trade across different regions. This allows players across the globe without the complexities of foreign exchange rates, banking delays, or regional payment processor limitations.

The Future of Game Settlement

Gaming is merely the proving ground. The seamless flow of value within NEXT Market confirms Kaia’s evolution into the premier stablecoin orchestration layer; a unified fabric where digital currency moves freely, instantly, and invisibly.

The network’s ability to process complex, high-volume transactions proves it is ready to bridge the gap between virtual economies and real-world utility. From in-game items to everyday commerce, the infrastructure is live, battle-tested, and scalable.

This is the future of settlement, and thanks to Kaia, it’s already here.